Presenter: Giovanni Sanguily, Director of Marketing, MSP University
This session focuses on how to transform your company's website into an effective marketing and lead generation vehicle. In order to maximize your results in any successful marketing effort, it is important to carefully consider each and every method of marketing message delivery and insure that the presentation and delivery or your message is consistent across all mediums. When designed properly, your website can be the most cost effective means of marketing to your prospects, providing a vehicle to capture contact information, provide relevant marketing material to them, and promote recent newsworthy events. A well-built and easily navigable website will promote trust and confidence in its visitors.
