Presenter: Earle Humphreys- ITEEX
At some point in our business career or schooling we have been exposed to the Marketing P’s (BASIC=Product, Promotion, Price & Place) as the foundational guide to doing marketing. However, in MSP world we need to add and focus on the 3 Services P’s : People-Process/procedures/Physical Environment. We will cover how to use all 7 P’s with focus on the service P’s to ensure your service portfolio has focused on the key P’s to be successful.
