Presenter: Gary Beechum/MSP University/CEO
Marketing is one of the most critical areas to focus on when striving to realize this achievable goal. This Webcast focuses on how to break your marketing strategy down into measurable tactical activities and manage them through MSP University’s Marketing Key Performance Indicators (KPIs). These KPIs are tailored to measure improvement or lack thereof in your marketing business unit, providing the visibility you need in order to succeed.