Presenter: Mark Doroz-CEO-Sparcpoint
US banks appetite for new technologies has changed in the past year. Learn how this affects your sales success by gaining insight from a survey of best practices based on interviews with 30+ technology sales leaders currently doing business in the financial services sector. The session will shed light on how buyers expectations have changed and the implication for tech firms looking to enter and grow their financial services presence in 2011. By the end of the session you will know: o Top 3 changes to financial technology buyers expectations in 2010. o Sales tactics for smaller tech firms competing against large, incumbent vendors o Recommendation for aligning your market message with buyers evolving needs o Maximizing ROI: channels for reaching financial technology buyers in a crowded marketplace
