Presenter: Dan Yost/MyLaptopGPS/Chief Technology Officer
It's easy to sell a drowning man a life jacket. But what if that man has no idea he's drowning? This happens in the IT channel when dealing with non-technical decision makers who often do not even know what they want, let alone what they need, and have no idea about the danger they're facing. In the case of data security, most SMBs and large enterprises alike are filled with employees carrying “mobile data breach time bombs.” And yet, in case after painful case, risk lessons are learned the hard way, to the tune of $49,246 per street-level breach, according to the Ponemon Institute. Join MyLaptopGPS CTO Dan Yost as he reveals key facts and strategies for convincing non-technical decision makers that data breach prevention and security aren't “IT issues”—they're their issues.
