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MSP University
IT and Managed Services Newsletter
August 2008
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Welcome to MSP University
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"These five rings -- blue, yellow, black, green and
red -- represent the five parts of the world now encompassed by Olympism
and ready to compete against each other. Moreover, the six colours
(including the white background) thus combined represent those of all
nations, without exception. The blue and yellow of Sweden, the blue and
white of Greece, the French, English, American, German, Belgian, Italian
and Hungarian tricolours, the yellow and red of Spain are side by side
with the new Brazilian and Australian flags, the old Japan and the new
China. It is a true international emblem."
Coubertin (Selected Writings II, p. 460, 1913).
As an image of Olympism, Coubertin thought the rings had deep
significance: that of the union between men. He multiplied the image to
create a total of five rings. He designed and commissioned the Olympic
flag to mark the 20th anniversary of the IOC's founding, on 23rd June
1914 in Paris. Coubertin never said nor wrote that he saw a link between
the colours of the rings and the continents. For him, the five rings
represented the union of the five continents, but the colours were
merely those that appeared in all the different national flags at the
time.
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FREE MSP University Membership!
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 Have
you created your FREE MSP University account yet? Just browse over to www.mspu.us and sign up to receive access to IT and
Managed Services webinars, tools, forms and collateral to help you
transform or improve your IT practice with valuable resources in areas
of business operations, HR and hiring, sales and marketing and service
delivery, project management and help desk operations.
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Revolutionize your existing business model
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Transition existing break-fix customers to Managed Services clients
- Market to
the right prospects and close Managed Services business
- Choose
the right tools and technology to maximize your efficiencies as an MSP
- Build
closer relationships with vendors and fulfillment partners
- Grow your
revenue month after month, year after year
How much annuity-based revenue is your IT practice
currently generating?
What is your company worth?
What are your plans for improvement?
Evaluate your options as an MSP with our FREE membership
offer - why wait any longer?
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New Premium MSP University Courses
Posted for August 2008
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 Be
sure to check out the newest Premium courses posted for the month of
August at www.mspu.us/courses.
We are constantly updating our content with new information
to keep it fresh and relevent, in order to meet our commitment to you in
providing the most valuable Managed Services content available in the
industry.
New Courses for August:
Visit
www.mspu.us/courses today for hundreds of webinars,
forms, tools and collateral to help you maximize your service delivery
profits!
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IT Solutions and Managed Services Sales Training Bootcamps
Almost Sold Out!
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We have now completely sold out 5 of our scheduled Sales
Training Boot Camps, and have announced a new
date in Orlando Florida with only 2 spots remaining. As you can see, these
tremendously popular Boot Camps fill up fast! Act now to secure your
attendance at one of the few we have remaning this quarter!
Sold
Out! Garden Grove, CA: July 16th-18th
Sold Out! Baltimore, MD: July 28th-30th
Sold Out! Garden Grove, CA: August 6th -8th
Sold Out! Garden Grove, CA: August 13th -15th
(2 spots still available) Chicago, IL: August 27th -29th
Sold Out! St. Paul, MN: September 10th -12th
Newly Added! (2 spots still available) Orlando, FL September 10th-12th
(4 spots still available) Garden Grove, CA: September 24th
-26th
Click here to sign up for one of these remaining
available dates before they sell out!
Click here for more information on our IT Solutions
and Managed Services Sales Training Bootcamps!
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Squeezing your client pyramid for maximum profit...
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 We
believe that in order to maintain the highest level of profitability,
service providers should seek technology-strategic and
technology-dependent clients. Technology-strategic clients are those who
view technology spending as strategic investments in their organizations
to give them a competitive advantage in their markets, and
technology-dependent clients, while not being quite as strategic, depend
on technology so heavily to run their businesses that they realize they
must invest in it.
These clients appreciate being introduced to new solutions that will
increase efficiencies and productivity, alleviate business pain and risk,
and improve their bottom line. They also actively work towards building a
long-lasting relationship with their Trusted Advisor, whom they see as a
business partner with their best interests in mind, as opposed to just
another vendor.
These clients are also most likely to maintain budgets for technology, or
are open to creating them, and allowing their Trusted Advisor to guide
them through spending it wisely, secure in the fact that they will make
better decisions with an experienced resource to lead them.
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Managed Services Mastered Lunch 'n Learn Series
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 Spend a half-day with
Erick Simpson and a few industry friends for our Managed Services Mastered
Lunch 'n Learn series. Attendance is free, and space is filling up fast.
You can register here for the following locations and dates:
Chicago, IL - Wednesday August 13th,
2008
Blaine, MN - Wednesday September
10th, 2008
Los Angeles, CA - Wednesday, November
5th, 2008
As a special thanks, all attendees will receive our Managed
Services 4-pack bundle, which includes:
Book - "The Guide to a Successful
Managed Services Practice"
Audio Book - "The Guide to a
Successful Managed Services Practice"
Book - "The Best I.T. Sales &
Marketing BOOK EVER!"
Audio Book - "The Best I.T. Sales &
Marketing BOOK EVER!"
PLUS a copy of our newest book - "The
Best I.T. Service Delivery BOOK EVER! - Break-Fix, Hardware Warranty,
Professional and Managed Services..."
when it becomes available in September!
A $500 value for attending!
Each Managed Services Mastered Lunch
'n Learn will be held from 9am-1pm and lunch will be served.
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MSP University Webinar Course Highlight
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 Effective
Managed Services Marketing Techniques
Marketing is defined as all activity that is conducted
prior to a sales appointment in order to reach and interest your target
audience, and embodies all messaging that prepares prospects for the sale.
In other words, marketing is lead generation.
Sales, on the other hand, encompasses all engagements that
require interaction with prospects on a personal level. Marketing identifies suspects and sales identifies prospects.
So the beginning of any sales engagement begins with
marketing. This course will reveal the 4 things you must do before you can
even begin your marketing campaign, and covers 5 passive marketing
strategies and 3 direct marketing techniques to help you get in front of
decision-makers.
The associated downloadable collateral
for this webinar course includes:
- An excerpt
from our best-selling "The
Best I.T. Sales & Marketing BOOK EVER!" including complete
chapters on:
- Sourcing
your marketing list
- Tracking
sales & marketing activity
After completing this webinar course, you will understand
the difference between passive and direct marketing and learn successful
techniques in each of these areas, and be able to source an effective
marketing list and create and track a basic marketing campaign with the
collateral provided.
Every business needs an effective
marketing process in order to grow - do
you have an established passive and direct marketing process, and if so
- how effective is it?
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New Book Announcement - The Best I.T. Service Delivery BOOK
EVER!
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Look for the newest book in our Managed Services Series -
the upcoming "The Best I.T. Service
Delivery BOOK EVER! -
Break-Fix, Hardware Warranty, Professional and Managed Services"
available in September.
This resource has been highly requested by our partners,
members and channel organizations worldwide, and will fill the void for a
service-specific work for the IT industry, covering hiring,
compensating, training and managing staff; along with project management,
quoting, and service delivery for all service provider categories,
among numerous other topics.
Stay tuned for more news shortly,
including a table of contents and pre-ordering information.
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MSP University Industry News
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Here are just a few of the
accomplishments MSP University achieved in the month of July:
- MSP
University attends Microsoft Software plus Services Airlift Redmond, WA
- MSP
University conducts Managed Services Sales Training Boot Camp Garden
Grove, CA
- MSP
University conducts 2-day onsite consulting engagement for partner in
Troy, MI
- MSP
University attends second Expetec Industry Advisory Council Meeting
Bakersfield, CA
- MSP
University conducts Managed Services Mastered Lunch 'n Learn Bakersfield,
CA
- MSP
University meets with Synergy Global Solutions Buffalo, NY
- MSP
University conducts Live Q&A for Kaseya Partners
- MSP
University conducts 2nd Sales Training Boot Camp for Ingram Micro in
Buffalo, NY
- MSP
University conducts 2nd in Managed Services Webinar Series for Ingram
Micro
- MSP
University conducts 10th in Managed Services Webinar Series for Cisco
- MSP
University interviewed by VarVid at Microsoft's Worldwide Partner
Conference Click here to view
Keep up with our latest news at
www.mspu.us/news
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Need an I.T. Solutions and Managed Services Website Fast?
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 We have available for
purchase the HTML code for an eye-catching, 17-page website design that
evokes emotion and helps you sell your services on value.
Including a selection of hi-res images and all of the
content you'll need to reflect a professional image and attract your
target market, this website design can easily be modified in any HTML
editor such as Microsoft Frontpage or even Word or Publisher.
Download our template, and
quickly have your site up after choosing your images and adding your
company-specific information and logo!
Click here to see this effective, business-winning design,
incuding content.
Our Price: Only
$795.00 - for a limited time only
Regular Price: $995.00
Click here
for more information, or to buy now so you can build your website and have
it up and running in less than an hour!
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Have a successful and profitable August and come out and
see us at one of our Lunch 'n Learns!
Erick Simpson
MSP University
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4
Pack! Bundle 2 Books and 2 Audio Books
Save
25%!
Plus FREE Shipping on 2nd Book and Audio Books!
The Guide to a Successful Managed Services Practice -
What Every SMB I.T. Service Provider Should Know...
PLUS
The Best I.T. Sales & Marketing BOOK EVER!
The Guide to a Successful Managed Services Practice -
What Every SMB I.T. Service Provider Should Know...
Companion Audio Book!
PLUS
The Best I.T. Sales & Marketing BOOK EVER! Companion Audio Book!
With
83 downloadable forms, tools and collateral!
For only $292.44 plus
S&H! - A 25% Discount!
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Click here to order
now!
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