MSP University
IT and Managed Services Newsletter
September 2008 |
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Welcome to MSP University |
Happy Labor Day!
Labor Day is a United States federal holiday observed on the first Monday
in September.
The holiday originated in 1882 as the Central Labor Union (of New York
City) sought to create "a day off for the working citizens".
Congress made Labor Day a federal holiday in 1894. All fifty states
have made Labor Day a state holiday.
Traditionally, Labor Day is celebrated by most Americans as the
symbolic end of the summer.
Labor Day has been celebrated on the first Monday in September in the
United States since the 1880s. The form for the celebration of Labor Day was
outlined in the first proposal of the holiday-a street parade to exhibit to
the public "the strength and esprit de corps of the trade and labor
organizations," followed by a festival for the workers and their families.
This became the pattern for Labor Day celebrations.
Speeches by prominent men and women were introduced later, as more emphasis
was placed upon the economic and civil significance of the holiday.
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FREE MSP University Membership! |
 Have
you created your FREE MSP University account yet? Just browse over to
www.mspu.us and sign up to receive access to IT and Managed Services
webinars, tools, forms and collateral to help you transform or improve your
IT practice with valuable resources in areas of business operations, HR and
hiring, sales and marketing and service delivery, project management and
help desk operations.
Learn how to:
- Revolutionize your existing business model
- Transition existing break-fix customers to Managed Services clients
- Market to the right prospects and close Managed Services business
- Choose the right tools and technology to maximize your efficiencies as an
MSP
- Build closer relationships with vendors and fulfillment partners
- Grow your revenue month after month, year after year
How much annuity-based revenue is your IT practice currently
generating?
What is your company worth?
What are your plans for improvement?
Evaluate your options as an MSP with our FREE membership offer - why wait
any longer?
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Pre-Order "The Best I.T. Service Delivery BOOK EVER!" today and SAVE $50! |
It's finally ready for
pre-order!
We are now accepting pre-orders for the
next in our best-selling series of books by I.T. Service Providers for I.T.
Service Providers!
Following in the footsteps of the last 2
best-sellers in our Managed Services Series:
The Guide to a Successful Managed Services Practice, and
The Best I.T. Sales & Marketing BOOK EVER!, this new publication
continues our goal of documenting best practices for each and every area of
a successful I.T. and Managed Service Provider's practice.
The Best I.T. Service Delivery BOOK EVER! reveals how to deliver
Hardware Warranty, Break-Fix, Professional and Managed Services effectively
and profitably. No matter which of these service delivery models you
practice, you will learn how to maximize processes, efficiencies and
customer satisfaction - resulting in higher net profits.
In
addition, effective migration strategies are detailed to help you move from
one service delivery model to another, affording you the ability to create
additional revenue streams. These methodologies have helped thousands
of service providers tremendously increase their revenues.
Ship date for The Best I.T. Service Delivery BOOK EVER! is October
6th, 2008, but we are now accepting pre-orders at a $50 discount over cover
price!
The ONLY Service Delivery book written by Service Providers for
Service Providers covers 4 Service Delivery Models and their:
- Characteristics
- Deliverables
- Pricing and Positioning
- Staffing Requirements
- Hiring, Managing and Training
- Technical Roles and Responsibilities
- Processes and Procedures
- Target Markets
- Customer Satisfaction and Loyalty
- Maintenance, Maximization and Migration strategies
- And much, much more!
This resource has been highly requested by service providers and channel
organizations worldwide, and fills the void for a service-specific work for the
IT industry, covering hiring, compensating, training and managing staff; along
with project management, quoting, and service delivery for all service provider
groups.
"The Best I.T. Service Delivery BOOK EVER!" applies the most highly
effective I.T. and Managed Services delivery techniques ever developed to
increase your efficiencies, client relationships and revenue, and provides a
roadmap to migrate from one service delivery model to another! |
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New Basic and Premium MSP University Courses Posted for September 2008 |
 Be
sure to check out the newest Basic and Premium courses posted for the month
of September at
www.mspu.us/courses.
We are constantly updating our content with new information to keep it
fresh and relevent, in order to meet our commitment to you in providing the
most valuable Managed Services content available in the industry.
New Basic Courses for September:
New Premium Courses for September:
We've created a new 6-part Webinar series titled "How to Succeed with
Managed Services":
In addition, we will be posting the following additional Webinars shortly:
- The 7-Step Sales Process for IT Solutions and Managed Services
- Sales Closing Techniques: Using the Warm-Up
- HR Best Practices: Using the DISC Profile as an HR Tool
Visit
www.mspu.us/courses today for hundreds of webinars,
forms, tools and collateral to help you maximize your service delivery
profits! |
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Secrets to Improving Your I.T. Services Practice |
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What are the secrets to service practice improvement? In our experience,
there are several questions that need to be answered before a service
provider can develop a plan for improvement.
The first question is: what service delivery model does
the provider currently practice?
In order to answer this question, we need to identify a core set of service
delivery models to work from.
For purposes of this discussion, let's establish these as:
- Resellers/System Builders
- Break-Fix Service Providers
- Professional Service Providers
- Managed Service Providers
Each of these service provider groups face their own unique challenges in
terms of deliverables, staffing, marketing and sales and business
operations. The provider will need to make decisions on internal and
external business process modifications specific to their service delivery
model in order to improve their individual practice.
But prior to making these decisions; and in addition to identifying their
service delivery model, the provider must also understand
where they are in terms of their business mode, which will
fall into one of the following categories:
- Maintain
- Maximize
- Migrate
Read more to find out how a service provider's business model and mode are used
to determine improvements to their service practice... |
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The Best I.T. Audio Sales Training COURSE EVER! now available! |
 Our
highly anticipated I.T. Audio Sales Training Course is now available!Leverage our Successful I.T. and Managed Services Sales Concepts!
How many cold prospects have you converted into paying clients recently?
- How many opportunities that were not referrals have you pitched and come up
empty handed?
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- Wouldn't you like to learn how to shorten your sales cycles and get more
I.T. Solutions and Managed Services Agreements sold?
...Let us show you how
This is not a generic sales training course
modified for the I.T. industry - it has been developed by MSP University
from the ground up to help you close more I.T. and Managed Services
sales than ever before, and dramatically shorten your sales cycles!
Discover the roadmap to successfully selling IT Solutions and
Managed Services Agreements!
In just over 6 hours, our unique IT Audio Sales Training Course
will reveal how to:
- Identify qualified leads
- Use sales fundamentals to ask the right questions to create immediate
interest
- Qualify your prospects correctly to shorten sales cycles
- Easily overcome common objections such as "price" and the "existing IT
person"
- Get comfortable asking for the sale, so your pipeline reflects "real"
opportunities
- Structure and price Managed Services Agreements so they become closing tools
- Understand the "process" of sales to help convert appointments into
annuity-based revenue
- Learn the techniques you need to sell on value, rather than price
- Transform the "Basic 10" closes into ways that drive revenue
- Structure and price Managed Services Agreements to increase sale size
- Adopt the "Process" of sales into your business structure
- Receive the tools to deliver consistent revenue and how to project it
- Learn not only what questions to ask, but also what questions not to
ask
- Read your prospects' buying signs
- Increase your prospects' buying temperature
- Learn what "Sales Profanity" is, and how to avoid it
- Learn effective, specialized up-sell and cross-sell techniques for your I.T.
solutions and Managed Services
Make the right investment in
yourself and receive the tools to drive revenue for your business!
In addition to over 6 hours of comprehensive I.T. and Managed
Services sales education through 9 levels audio training, this course
Includes a separate test for each level, to insure your comprehension of the
strategies covered and improve your overall sales success.
The additional forms, tools and collateral
included with this one-of-a-kind I.T. and Managed Services Audio Sales
Training Course include:
- 9 individual tests to rate your competency in each level of training
- I.T. and Managed Services prospect lead template
- I.T. and Managed Services appointment-setting techniques and call script
reference
- I.T. and Managed Services qualifying questions reference
- I.T. and Managed Services warm-up topics and questions reference
- I.T. and Managed Services most commonly-used tie-downs reference
- I.T. and Managed Services sales profanity replacement words reference
- I.T. and Managed Services sales call After-Action Review template
- I.T. and Managed Services new client Cost-Savings Analysis template
- I.T. and Managed Services "Closing the Deal" reference
- I.T. and Managed Services sales PowerPoint presentation template
- I.T. and Managed Services Sales Closing Handbook
Improve your sales results today -
order now!
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MSP University FREE September Webinar Course Highlight |
 Pricing
Managed Services
Correctly pricing your Managed Services
deliverables is the key to maximizing profits.
This webinar covers how to identify your target market, determine your core
deliverables, calculate your total cost of service delivery, establish your
desired profit margin, and price your deliverables to insure maximum
profitability.
In addition, modifying your deliverables to approach the SMB, Mid and
Enterprise markets is discussed, along with a basic marketing strategy for
each, and what to watch out for when approaching these very different
markets.
This webinar also covers 3 of the most popular pricing models employed by
successful MSPs today, along with the Value Pricing model, and explains how
to utilize MSP University's Cost-Savings Analysis tool to sell on value, and
close more business for greater profit by using this tool and its associated
sales technique.
The associated downloadable collateral for this webinar course
includes:
After completing this webinar course, you will understand 4 different
pricing models and their differences, and be able to utilize MSP University's
Cost-Savings Analysis tool to sell on value and increase your
Managed Services profits with the collateral provided.
Every MSP needs to fine-tune their pricing model in order to
maximize profitability- when was the last time you evaluated your
pricing model, and how profitable is it? |
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Managed Services Mastered Lunch 'n Learn Series |
 Only
2 dates left this year!
Spend a half-day with Erick Simpson and a few industry friends for our
Managed Services Mastered Lunch 'n Learn series. Attendance is free, and
space is filling up fast. You can
register here for the following locations and dates:
Blaine, MN - Wednesday September 10th, 2008
Los Angeles, CA - Wednesday, November 5th, 2008
As a special thanks, all attendees
will receive our Managed Services 4-pack bundle, which includes:
Book - "The Guide to a Successful Managed Services Practice"
Audio Book - "The Guide to a Successful Managed Services Practice"
Book - "The Best I.T. Sales & Marketing BOOK EVER!"
Audio Book - "The Best I.T. Sales & Marketing BOOK EVER!"
PLUS a copy of our newest book -
"The Best I.T. Service Delivery BOOK EVER! - Break-Fix, Hardware Warranty,
Professional and Managed Services..." when it becomes
available in September!
A $500 value for attending!
Each Managed Services Mastered Lunch 'n Learn will be held from
9am-1pm and lunch will be served.
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Need an I.T. Solutions and Managed Services Website Fast? |
 An
Amazingly Affordable Website Template Designed Specifically for Solution
Providers!
Focused on reflecting your ultimate value as a service provider, this
effective website template appeals to technology-strategic prospects and
clients seeking a business partnership with an organization that can become
their Trusted Advisor and guide them through technology investments that
increase their efficiencies and productivity while mitigating pain and risk.
Includes a selection of hi-res images and all of the
content you'll need to reflect a professional image and attract your target
market.
Editable in any HTML editor such as Microsoft
Word, Publisher, Frontpage, Expression Web and Adobe Contribute, as well as
free editors such as Coffecup, Alleycode and PageBreeze
Download our template, and quickly have your site up after choosing
your images and adding your company-specific information and logo!
In order to maximize your results in any successful marketing effort, it's
important to carefully consider each and every method of your message
delivery, and insure that the presentation and delivery of your message is
consistent across all mediums. When used properly, your website can be the
most cost-effective means of marketing to your verticals, providing a
vehicle to capture your prospects' contact information, provide relevant
marketing material to them, and promote recent newsworthy events. Well-built
and easily navigable, The Best I.T. Solutions and Managed Services Website
TEMPLATE EVER! will do all of this and more, and promote trust and
confidence to your prospects and clients.
19 Page I.T. Solutions and Managed Services Website Template:
- Home Page
- I.T Solutions Page
- Networking and Mobile Computing Page
- Disaster Recovery and Business Continuity Page
- Web Application and Database Development Page
- Broadband Services Page
- Voice Services Page
- Voice Over IP Services Page
- Case Studies Page
- TotalCare I.T. Service Plan Page
- Technical Operations Center Page
- 24/7/365 Network Monitoring Page
- Vendor Management Page
- Support Page
- FAQ Page
- Associations Page
- Partnerships Page
- Careers Page
- Contact Us Page
Now more than ever prospects are becoming more accustomed to using the
Internet for research, requiring your website to play an increasingly
important role in your sales and marketing process.
Click here for more information, or to buy now so you
can build your website and have it up and running in less than an hour! |
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MSP University Industry News |
Here are just a few of the accomplishments MSP University achieved
in the month of August:
Keep up with our latest news at
www.mspu.us/news | |
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If you know anyone that might benefit from reading our newsletter, please
forward it to them, and have a successful and profitable September!
Sincerely,
Erick Simpson
MSP University
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The Best I.T. Service
Delivery BOOK EVER! Savings Bundle Pre-Order!
Pre-Order 2 Pack Bundle!
The Best I.T. Service Delivery BOOK EVER and its Companion
Audiobook!
Save $79.99!
Plus FREE Shipping on Audio Book!
The Best I.T. Service Delivery BOOK
EVER!
The Best I.T. Service Delivery
BOOK EVER! Companion Audio Book!
With downloadable forms, tools and collateral!
For only $149.99 plus S&H!
Save A WHOPPING $79.99!
Ship Date October 6, 2008
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Click here to order now! |
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