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IT and Managed Services Newsletter
MSP University helps Solution Providers succeed...period.
August 2009
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| Welcome to MSP University |
| Our August 2009 MSP University Boot Camp is in the Books!
Held in Orange County, CA on August 12th-14th 2009, our most recent MSP University Boot Camp hosted over 100 solution providers and nearly 30 of our sponsors' staff members. These 3-day events keep getting better and better, providing direct, actionable training and tools to help our attendees implement business improvement and transformation strategies the moment they return to their organizations.
We've expanded our Boot Camps to deliver 3 valuable tracks:
- CEO Operations
- Sales 101
- Service Delivery
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| FREE MSP University Membership! |
 Have you created your FREE MSP University account yet? Just browse over to www.mspu.us and sign up to receive access to IT and Managed Services webinars, tools, forms and collateral to help you transform or improve your IT practice with valuable resources in areas of business operations, HR and hiring, sales and marketing and service delivery, project management and help desk operations.
Learn how to:
- Revolutionize your existing business model
- Transition existing break-fix customers to Managed Services clients
- Market to the right prospects and close Managed Services business
- Choose the right tools and technology to maximize your efficiencies as an MSP
- Build closer relationships with vendors and fulfillment partners
- Grow your revenue month after month, year after year
How much annuity-based revenue is your IT practice currently generating?
What is your company worth?
What are your plans for improvement?
Let our experience and expertise provide you with all of the information you will need in order to successfully transition your IT Business to a successful Managed Services Practice!
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| Registration Now Open For Our Next 3-Day Boot Camp On October 21st-23rd, 2009! |
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Select Image To Hear What Our Attendees Have To Say...
REGISTRATION NOW OPEN FOR OUR OCTOBER BOOT CAMP IN DALLAS, TX OCTOBER 21st-23rd 2009!
TRACK 1 - IT SOLUTIONS AND MANAGED SERVICES CEO OPERATIONS
TRACK 2 - IT SOLUTIONS AND MANAGED SERVICES SALES 101
TRACK 3 - IT SOLUTIONS AND MANAGED SERVICES SERVICE DELIVERY
Based upon MSP University's successful business, technical and sales and marketing methodologies, our comprehensive Boot Camps provide attendees the knowledge they need to operate profitable practices, shorten sales cycles to close more business faster and deliver services and solutions efficiently and more profitably.
Give us 3 days, and we'll give you the tools and techniques to transform your IT practice into an effective, repeatable revenue generator.
Our IT Solutions and Managed Services CEO Operations Track:
- Reveals how to structure your organization for successful growth and efficient operations
- Covers Key Performance Indicators and Fundamental Profitability Benchmarking to allow you to measure your performance against best-in-class providers
- Trains you to use DISC, PTSI and SSI Behavioral profiles for hiring right the first time and team-building
- Identifies and blueprints critical staff roles within your organization and covers creating win-win compensation strategies to reward performance and increase your net profits
- Reviews effective hiring processes for sales and technical staff for IT solutions and Managed Services sales and delivery success
This Track is recommended for: CEOs, Business Owners and Managers
Our IT Solutions and Managed Services Sales 101 Track:
- Walks you through each step of your first appointment-and your second, and your third
- Teaches you to conduct a client needs analysis that reveals you as the expert
- Provides you with key talking points and strategic answers to every possible objection
- Clarifies the details of the IT solutions and managed services sales process
- Covers the strategic details of Proposal, ROI Analysis, and Service Agreement - including business-winning PowerPoint presentations
- Allows you to practice your client presentations in role playing sessions with our experts and your peers
- Empowers you to close the deal
This Track is recommended for: CEOs, Owners, Sales Managers and Account Managers
Our IT and Managed Services Service Delivery Track:
- Teaches standardized, best practices-based project and problem management processes and procedures that can immediately increase your efficiencies along with customer satisfaction
- Provides an overview of Professional Services Automation, Remote Monitoring and Management and Remote Control tool requirements, functionality and interaction to maximize your resources and scale your services profitably
- Dives deep into best practices for SLA management and service request prioritization, escalation and management to increase your effectiveness and client satisfaction
- Discusses the pros and cons of utilizing 3rd-party service desks and how to manage and integrate them successfully into your service delivery offering
- Covers HR tools such as DISC Behavioral Profiles and Personal Talent Skills Inventories to hire the right technical resources the first time
- Uncovers effective techniques to properly conduct interviews, the right questions to ask and how to put together a performance-based incentive plan and offer letter for qualified technical candidates
- Explores best practices for overall Service Management improvement and success
This Track is recommended for: Owners, Technical Managers, Professional Services, NOC and Service Desk Personnel
CLICK HERE TO DOWNLOAD THE AGENDA (agenda subject to change)
There is simply no other IT Solutions and Managed Services-focused training of this type anywhere!
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| Invest In Yourself and Your Team's Soft Skills With Success Scenarios |
Can you perform your best without any training or reinforcement?
Of course not.
Have you EVER been trained in the best ways to:
- Resolve conflicts
- Manage meetings
- Delegate work
- Give engaging presentations
- Set and pursue goals
- Manage your time
- Work more productively with co-workers
MSP University is sponsoring the release of Success Scenarios, which teaches these soft skills and 17 other critical behaviors/habits that you and your staff need to develop to increase your effectiveness, teamwork, communication and save time and achieve your business goals.
Success Scenarios is comprised of a series of pre-recorded webinars, mp3 audio files, PowerPoint summaries, e-books, study guides and weekly insights deliveered via email.
Success Scenarios teaches and helps make certain you apply what you and your team learn. It is designed to help you as an individual or your team (each subscription supports up to 100 people).
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What is Web 2.0 and What Can it Do For Your Business?
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 The "old" internet started about 15 years ago. People would create a
website that described their business services, address and contact
information and put it online. The information on those websites
didn't change much, so visitors would go to the website two or three
times - realize they already knew the information that was on it, and
go someplace else.
The "new internet", often referred to as Web 2.0,
uses websites like living, breathing communities. They're constantly
changing and growing with new content, new people and new information.
People continue to visit these websites because they've always got
something new to learn or experience. Web 2.0 offers user-generated
content on demand. It gives people what they want instantly.
This is the future of the internet and it's up to you to see how your business fits into it.
What Can Web 2.0 Do For Your Business?
All businesses have a place in Web 2.0 - there is a targeted community for every industry and in every niche. You can use Web 2.0 to accomplish the following:
- Global Branding: social media
sites like Facebook, Twitter, LinkedIn, Youtube, as well as the
interactive features of blogs and forums allow you to grow your brand.
You can establish your name, your expertise, and position yourself as
an authority in a certain market and build credibility in your
prospects' minds.
- Connect With Your Prospective Clients:
when you're delivering up to date information across the various Web
2.0 platforms, you're delivering value to your prospective clients
first. They begin to trust you and seek you out online when they have
questions or need your services.
- Mass Communication and Increased Exposure:
anyone can leverage the reach of Web 2.0 to create global marketing
platforms without an advertising budget. Web 2.0 has the tendency to
create viral marketing - videos posted to Youtube can show up across
thousands of other websites in a matter of hours. Your messages are
online and working for you 24 hours a day, 7 days a week, and all of
your communications should be pointing back to your website and
bringing targeted prospects to you.
It used to be that marketers were "king", and
could effectively convince people to buy their products or use their
services. Today, consumers are far more educated and aware of the
techniques marketers use - and are therefore more resistant to these
older methods of advertising. Consumers are in control now, but a
savvy business owner and marketer will realize that understanding what
people are thinking and saying about your brand is useful to connecting
with your prospects - and influencing sales.
Click here to learn more marketing and sales techniques to increase your profitability during difficult economic times in The Best I.T. Sales & Marketing BOOK EVER!
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| MSP University FREE Webinar Course Highlight |
Effective
Managed Services Marketing Techniques
Marketing
is defined as all activity that is conducted prior to a sales
appointment in order to reach and interest your target audience, and
embodies all messaging that prepares prospects for the sale. In
other words, marketing is lead generation.
Sales,
on the other hand, encompasses all engagements that require
interaction with prospects on a personal level. Marketing
identifies suspects
and sales identifies prospects.
So
the beginning of any sales engagement begins with marketing. This
course will reveal the 4 things you must do before you can even begin
your marketing campaign, and covers 5 passive marketing
strategies and 3 direct marketing techniques to help you get in front
of decision-makers.
The
associated downloadable collateral for this webinar course includes:
An
excerpt from our best-selling "The
Best I.T. Sales & Marketing BOOK EVER!"
including complete chapters on:
- Sourcing
your marketing list
- Tracking
sales & marketing activity
After
completing this webinar course, you will understand the difference
between passive and direct marketing and learn successful techniques
in each of these areas, and be able to source an effective marketing
list and create and track a basic marketing campaign with the
collateral provided.
Click here to watch this informative Course (log in with your FREE MSP University credentials)
Click here to download the supporting collateral
Every
business needs an effective marketing process in order to grow - do
you have an established passive and direct marketing process, and if
so - how effective is it?
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We Can Build Your Website In Only 7 Days Flat! |
 Does your website really drive revenue, or is it simply a company brochure?
Is your website client-facing and designed to attract your specific target audience?
Does your website clearly identify your prospects' pain and explain how you can solve their problems?
Does your website accurately reflect all of your services and solutions?
There is simply no other organization with MSP University's experience and expertise that can design and deliver a Website solution to you in only 7 days that:
- Is incredibly affordable
- Drives revenue and repeat business
- Is client-facing and attracts your target audience as part of your marketing process
- Identifies your prospects' pain and positions your organization as the solution to that pain
- Showcases every single one of your products and services
- Integrates your PSA solution's existing client login functionality
- Integrates your existing email marketing solution/newsletter registration functionality
- Contains meaningful, relevant content developed by experts in your industry covering over 20 of the most commonly requested services and solutions by end-customers, including Managed Services!
MSP University's 7-Day Website Solution is the answer!
There is simply no other organization with MSP University's experience and expertise that can design and deliver your Website solution in only 7 days that:
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Helps you drive revenue and repeat business
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Is client-facing and attracts your target audience as part of your marketing process
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Identifies your prospects' pain and positions your organization as the solution to that pain
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Showcases every single one of your products and services
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Integrates your PSA solution's existing client login functionality
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Integrates your existing email marketing solution/newsletter registration functionality
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And contains meaningful, relevant content developed by experts in your industry!
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MSP University Industry News |
Here are just a few of the accomplishments MSP University achieved in the month of July:
- MSP University conducts Onsite Technical Service Delivery SWOT Analysis for Partner in San Diego, CA
- MSP University conducts Onsite Sales & Marketing SWOT Analysis for Partner in Anaheim, CA
- MSP University featured in Project Management 101 article in ChannelPro
- MSP University appointed to MSP Advisory Board for ChannelPro
- MSP University conducts Onsite Organizational SWOT Analysis for Partner in Bakersfield, CA
- MSP University appointed as Expert in CompTIA Member Resource Center for Managed Services
- MSP University participates in Service Leadership Profitability Benchmarking training in Garden Grove, CA
Keep up with our latest news at www.mspu.us/news | |
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If you know anyone that might benefit from reading our newsletter, please forward it to them!
Sincerely,
Erick Simpson
MSP University
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