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There is a lively discussion going on over at
MSPmentor regarding the effectiveness of using Direct Mail in general marketing efforts. Joe Panettieri inquires in his post "What type of return on investment can direct mail offer?".
You can read his entire post by clicking the link above, along with the excellent feedback from his respondents. I also posted the following feedback:
Joe, great post - and all respondents, excellent feedback.
Just to recap the feedback and add a few thoughts, it's all about the number of marketing touches delivered - not only to prospects, but also to existing clients that fills the pipeline. And utilizing a variety of vehicles to conduct the marketing touches is key, along with delivering a compelling message that piques interest and generates curiosity, as well as the timing of the message.
The IT Solution or Managed Services Provider marketer needs to deliver their marketing messages in the way that the recipient prefers to receive them - hence direct mail letters, postcards and telemarketing efforts should be included in a marketing strategy along with email marketing, newsletter marketing, pay per click advertising (or organic SEO to improve search results), and newsletters, case studies and business-win messaging.
Cick to read the rest of Is Direct Mail Marketing Dead?
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