Managed Services Provider University


Benefits of Becoming an MSP University Sponsor

MSP University is the largest online business improvement and transformation resource for professional IT organizations and IT professionals that wish to increase their efficiencies, effectiveness and net profits. MSP University provides IT business operations, sales and marketing and technical service delivery improvement education, training, fulfillment and consulting services to Fortune 50 manufacturers and distributors, franchise organizations and tens of thousands of independent IT service and solution providers worldwide.

Through its online training portal, MSP University exposes its visitors and members to thousands of web-based training courses, forms, tools and collateral focused on helping them improve their IT service delivery practices. In addition, MSP University identifies and introduces them to vendors, products and solutions that can improve their business efficiencies and profitability. Channel vendors find MSP University’s ability to expose its visitors and members to their services through robust and effective targeted marketing activities particularly attractive.

MSP University’s influence with the VAR/solution provider community is further strengthened by its position as a leader in the IT channel supported through the continuing string of best-selling publications in its Managed Services Series as well as from content and article contributions to numerous well-respected industry media organizations and keynote and breakout speaking sessions at the largest, most visible events and conferences in the IT industry.

In addition, MSP University produces and conducts the most consistently well-attended IT business improvement and transformation events for IT professionals in the IT industry – its MSP University Boot Camps, whose attendees are typically much more engaged and attentive than any other event in the industry. MSP University’s Boot Camps host +/-1,500 qualified attendees in groups of +/-125 at each of its 9 national and 3 international events.

As a result of these and other accomplishments and capabilities, affiliation with MSP University is greatly valued and highly sought after in the channel.

Strategic and Tactical Channel Marketing Capabilities

In order to meet your objectives, you must carefully weigh all of your options in order to identify the activities that will best address your challenges and help you reach your strategic goals. In order to realize these goals cost-effectively, you must identify those actions that you will conduct internally as an organization, and engage with the right strategic partners most capable to assist you with other deliverables that provide a good return on your investment.

By engaging with MSP University you can leverage its robust marketing engine and influence with its members and the channel at large to develop and deliver effective targeted marketing programs, activities and events to qualified prospects that will help you reach your branding, lead generation and partner and customer acquisition goals. In addition to helping you achieve these objectives, MSP University can also help develop your overall Channel Strategy, messaging and collateral and train your sales teams to make the most of their sales opportunities.

As an MSP University Sponsor, your benefits can include
Sponsorship for MSP University’s Boot Camp series, providing exposure, influence and branding opportunities to +/- 1,500 VAR attendees during monthly events in North America, Australia, Canada and the UK
MSP University Newsletter branding and messaging to +/- 35,00 IT Solution Provider and VAR prospects
Boot Camp Pre-Day Workshops to promote your organization and its capabilities to attendees
MSP University Blog branding and messaging to +/- 15,000 IT Solution Provider and VAR prospects
Live Streaming Boot camp commercial insertion and lead capture of all virtual Boot Camp attendees
MSP University Website branding and messaging delivering potential +/- 150,000 monthly impressions
Promotion of your marketing message and brand promise during MSP University State of the Industry Webcasts, with a specific call to action and email marketing to +/- 35,000 partners and opt-in members
Dedicated MSP University landing page to include promotional messaging, document downloads and recorded webcasts and advertisements
Promotion of your marketing message through dedicated MSP University email marketing activities to +/- 35,000 partners and opt-in members
Promotion of your marketing message through dedicated MSP University Call Center call-down activities
Channel Strategy Consulting Services including Channel Strategy SWOT analysis, go to market strategy design, message and collateral development
Promotion of your organization, branding and thought leadership via educational webcasts through our Educational Content Partner Program
Channel Sales Training Services including Channel Sales SWOT analysis and Sales Training for your sales team
Increase your partner/customer acquisition and retention and contribute to their success with MSP University Community Partnership Licenses

Click here to schedule a call to discuss how MSP University can help you achieve your objectives through a strategic partnership.